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Trust Blu Foundation

Trust Blu Foundation and Uconomy

Trust Blu works with Uconomy to create work for over 3,000 and distribute 1 million COVID-19 care packages. Trust Blu Foundation, a non-profit organisation (NPO) within the JSE-listed Blue Label Telecoms group, is partnering with Uconomy to create jobs in disadvantaged communities as well as to distribute face masks and hand sanitiser to vulnerable people around the country. This forms part of a wider effort from Blue Label and Trust Blu to increase awareness and support South African communities during the COVID-19 outbreak.

Uconomy is a social enterprise working to strengthen local skills, businesses and economies, especially around agricultural and township communities through their community development platform. They will collaborate with Trust Blu Foundation to distribute a targeted 1 million COVID-19 care and prevention packages into vulnerable communities. Blue Label Telecoms has pledged to supply the first order of 5,000 reusable face masks and 5,000 hand sanitisers.

Uconomy is mobilising over 3,000 unemployed and previously disadvantaged youth as well as its small and micro enterprise network to produce the hand sanitiser and masks. “We are excited to work closely with Trust Blu and the Blue Label group on this programme,” says Scha van Niekerk, Director at Uconomy. “We have developed a scalable production model that will enable us to create jobs as we address the need for coronavirus interventions in disadvantaged communities.”  Bianca Lima-Boekhoud, Group Head of Transformation at Blue Label Telecoms, adds: “We have worked closely with Uconomy and its sister enterprises on a range of initiatives over the years, and we have always been impressed with their commitment, their ability to deliver and their sustainable approach. We are pleased to be working with them to meet our ambitious targets for the Covid-Zero rollout in the months to come.”

Hope SA, an NPO that distributes food parcels to people in need, is one of the first community organisations to benefit from the new programme. It is distributing the COVID-Zero care and prevention packages alongside its food parcels. “We have fed over 4,000 people since the inception of our COVID-19 food drive,” says Namritha Sivsanker from Hope SA. “Our partnership with Uconomy, and Trust Blu Foundation will make a difference to the people we reach in poor communities who are in desperate need of support in this difficult time.”


Covid-Zero is one of the sources of funds for the project. Covid-Zero, an initiative developed by Trust Blu Foundation and fellow Blue Label subsidiary Ticketpro, is a platform for musicians, comedians and other artists to stream performances online. Money raised through tickets sales will be donated to support these artists during the lockdown and to fund community care packages. Log on to www.covid-zero.co.za to buy tickets and donate to entertainers and communities across the nation. TicketPro invites all South Africans to join the movement as fans and sponsors of the programme.

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